Celebrating Three Years of Ecommerce Success


• GForces marks three years of its innovative NetDirector® Auto-e software platform
• The platform supports 1,772 franchised dealers today, and has helped 80,247 car buyers in the past three years
• The first company to adopt the technology in 2018, the RRG Group, renews partnership with GForces
• GForces NetDirector® Auto-e platform helps RRG Group deliver an omnichannel solution and customer experience, with almost eightfold increase in online used vehicle sales
• This year, RRG Group achieved an exceptional 81% conversion rate from sales opportunities that originated online

Bearsted, United Kingdom, 18 November 2021 – GForces, the multi-award-winning automotive ecommerce solution provider, part of the Automotive Transformation Group (ATG), is celebrating three years of its next-generation NetDirector® Auto-e ecommerce platform. Developed specifically for automotive retailers and launched in November 2018, the ground-breaking digital technology enables automotive retailers to leverage a complete omnichannel retail solution and engage effortlessly and efficiently with customers online and in the showroom. The platform supports 1,772 franchised dealers today, and has helped 80,247 car buyers in the past three years.

While the GForces NetDirector® Auto-e platform is now utilised successfully by customers across the globe, the first to adopt the technology following its launch was the UK’s RRG Group. The company retails new and used Peugeot, Toyota, Kia, Mazda, Nissan, Lexus, and SKODA models across the north of England. Over the past 18 months, the RRG Group has seen its online used vehicle sales increase almost eightfold from 2% to 15%, and has now signed a new long-term partnership with GForces.  This is the result of an exceptional 81% conversion rate from sales opportunities that originated online achieved in the past year.

“Since the RRG Group was established fifty years ago, it has always strived to innovate and adopt new technology,” explains the group’s Head of Digital Strategy & Transformation, Katie Newton. “We can all agree that the automotive retail industry has experienced more change in the past two years than in the past half-century. Clearly, that has partly been driven by the pandemic, but with 15% of customers choosing to initiate their purchase (pay in full/ finance/ reserve) via our online platform in 2021, it’s clear that switching to buying online may be a permanent choice for many customers.  We have worked hard to ensure our internal processes support our online journey and 81% of our online transactions now result in a sale, compared with 54% in 2018.  I want to attribute much of this success to the hard work of our General Managers and their teams.  Whether you are operating seven franchises like the RRG Group or selling 30 used cars from a single site, you have got to be able to offer your customers the choice of buying their next car in a showroom or in the digital world. And that’s what GForces helps retailers do ­– not just through its intuitive-to-use NetDirector® Auto-e platform, but through the continuous support GForces has provide us.”

Tim Smith, Chief Revenue Officer at Automotive Transformation Group, said: “As the first adopter of our new automotive ecommerce solution in 2018, the RRG Group has been an integral part of the NetDirector® Auto-e success story. The RRG Group is a textbook case of an automotive retail company that understands the need to adopt an omnichannel approach and knows how to change its culture and working practices to embed a successful digital sales strategy seamlessly into its operations. We are delighted that the RRG Group has decided to renew its partnership with GForces. We look forward to working with the RRG Group and all the other users of our ecommerce technology around the globe in the future, whilst introducing new customers to the proven benefits of the NetDirector® Auto-e platform.”

For more information on NetDirector® Auto-e, visit: www.gforces.co.uk


About GForces

GForces delivers class-leading automotive ecommerce solutions through its NetDirector® software platform, real-time programmatic marketing and intelligent digital infrastructures. It works with global vehicle manufacturers, the world’s largest dealer groups, and independent retailers throughout the UK, the Americas, Europe, APAC, MENA, the Far East and Australia.  

In addition to designing front end and back office online systems, the company also supports the full integration process, including the tech roll-out of their new online functionality and ensures best practice in terms of marketing, operational process, cultural change, insights, and reporting to ensure OEMs and retailers can take full advantage of the rapidly changing automotive retail landscape.

About RRG Group

Established in 1967, the RRG Group has evolved to become one of the biggest and most successful automotive retailer groups in the North of England, with new and used car facilities across the North West and West Yorkshire regions. Over the past half-century, hard work, dedication, passion, and an unrelenting commitment to customer satisfaction, has taken the RRG Group from strength to strength.

Numerous developments, acquisitions, sales, expansions and building innovations have helped position the RRG Group as a successful, diverse business with an extensive portfolio. Through its online channels and physical centres, the group provides customers with a wide range of vehicles, including new and used Peugeot, Toyota, Kia, Mazda, Nissan, Lexus and SKODA models.

Media Contact

Mike Gale, michael@influenceassociates.com / +0044 7876 563044

Linden Bray, linden@influenceassociates.com / +0044 7587 150391