Largest UK Toyota And Lexus Dealer Steven Eagell Group Launches Upgraded, Fully End-To-End Website With NetDirector® Auto-e

  • Steven Eagell Group has launched its new group website on the award-winning NetDirector® Auto-e platform from Automotive Transformation Group
  • The UK’s largest Toyota and Lexus dealer group now offers a fully integrated, end-to-end online purchasing solution for their customers across their 31 dealerships
  • Steven Eagell Group is Automotive Transformation Group’s first new customer to deploy its all-new front-end search and vehicle detail page solution, with on-page checkout functionality as part of its new digital retailing suite to drive ecommerce sale

Bearsted, United Kingdom, 10 January 2022 – Leading Lexus and Toyota dealer Steven Eagell Group has announced the launch of its new, upgraded website,, running across its 31 UK sites, using the award-winning NetDirector® Auto-e ecommerce platform from Automotive Transformation Group.

The Group, which comprises ten Lexus dealerships and twenty-one Toyota dealerships, is the first of Automotive Transformation Group’s customers to deploy its latest digital retailing suite. Its innovative technology platform now includes a new front-end search and vehicle detail page solution, with on-page checkout functionality to drive ecommerce sales.

Initial results are already showing significant promise, with the Group seeing its first online sale just hours after launch, before welcoming more online sales in the first week than in the first two months on a previous platform using an ecommerce plug-in.

The partnership also provides the right systems for the Steven Eagell Group to manage content easily and efficiently. Benefits of the platform include the delivery of its integrated ecommerce functionality and the upturn in sales conversion, whilst increasing efficiency and saving both time and money for the dealer and crucially their own customers.

When starting out on the 16-week project delivery, Automotive Transformation Group proved its value through their software by conducting a full benchmarking analysis. Looking at estimated enquiry levels and sales database for Steven Eagell’s existing customers, the results showed that a return to NetDirector® Auto-e would drive significantly more new and used vehicle enquiries for the business.

Commenting on the launch, David Godley, Group Marketing Manager at Steven Eagell Group, said, “Having seen the great strides in innovation which Automotive Transformation Group has made in recent times, it was an easy decision to return to using NetDirector® Auto-e. The customisation and ability to upload content quickly and easily is one of many benefits to the fully integrated online purchasing solutions we now offer our customers across our dealerships. The customised platform has already made an impact on our online car sales, and its flexibility to react to market trends over time means we’re excited to see how this renewed partnership will grow in the coming years.”

Paul Hilton, Sales Director, Automotive Transformation Group added, “We are delighted to welcome the Steven Eagell Group back into the fold. It’s incredibly exciting for such a well respected dealer group to be the first customer to launch our new, innovative digital retailing suite. It’s great to work with their team once more and we’re looking forward to supporting them as they take their omnichannel ecommerce solution to the next level.”


About Automotive Transformation Group

As the huge global automotive market shifts rapidly towards digitalisation, mirroring the move seen in other consumer good sectors, the Automotive Transformation Group, comprised of Autofutura and GForces, was created with a clear mission – to transform the automotive sales process.

Offering the industry’s first global and scalable solution for automated vehicle lifecycle management, we integrate data, products, services and technology across our portfolio to connect OEMs, financiers, dealers and consumers in the most efficient way possible. Driving seamless, real-time transactions, simplifying the customer journey and improving customer retention, our market-leading solutions and omnichannel platform support our customers in embracing the opportunities available through the delivery of a truly omnichannel consumer journey.

Automotive Transformation Group is the trusted digital partner for more than 20 car manufacturers in over 10,000 locations across 96 countries and currently handles a transaction every 3.5 minutes ($4.25 billion per year).

Media Contact

Sophie Almeida, / +0044 7826 034887
Mike Gale, / +0044 7876 563044