Get all the latest news from the Automotive Transformation Group, including media information on our brands, as well as their commercial and product innovations.

Automotive Transformation Group Customers Win Big At Annual Awards

Of the five dealers nominated for the Motor Trader Dealer Website of the Year award, an impressive four were customers of ATG companies.

SalesMaster Helping to Drive Used Car Sales

Salesmaster is enabling automotive retailers generate used car sales to help counter the new car shortage.

Celebrating Three Years of Ecommerce Success

GForces, the multi-award-winning automotive ecommerce solution provider, part of the Automotive Transformation Group (ATG), is celebrating three years of its next-generation NetDirector® Auto-e ecommerce platform.

Automotive News Europe Podcast

Our CEO, Christian Erlandson, joined Doug Bolduc for a podcast to discuss the future of automotive retail and how an omnichannel approach to car sales can more than double the average customer retention rate for new cars.

How online sales are bringing in new customers and shifting stock faster

From survive to thrive – a successful ecommerce strategy is key to unlocking automotive retail profit in post-Covid era.

Website Provider of the Year for Franchised Dealers

GForces were highly praised by their customers in the Car Dealer Power survey, who have been blown away by the quality of the e-commerce technology it’s been able to implement for them.

Best New Product or Service, GForces’ NetDirector Auto-e

Many dealers have now embraced online sales – or omnichannel at least – and the GForces NetDirector Auto-e platform has been supporting their success, with enhancements and evolutions since its launch in 2019.

Automotive Transformation Group acquires leading automotive software supplier SalesMaster

Just two weeks after its global launch, the Automotive Transformation Group has completed the acquisition of leading automotive industry software supplier SalesMaster.

Automotive Transformation Group Launch

Automotive Transformation Group is officially launched today as the new entity and brand for recently merged leading auto industry suppliers, Autofutura and GForces

Introducing Automotive Transformation Group

GForces and Autofutura have completed their merger and announced the creation of a new firm – the Automotive Transformation Group.