We believe car buying should be easy. But very often it's not.
Just 1% of consumers are fully satisfied with the car-buying experience.
The fact is the car-buying process is disjointed. It's fractured and it's outmoded.
Much of the technology that underpins the industry is disconnected, isn’t integrated or requires significant manual intervention.
Fusion from ATG is our omnichannel auto retailing platform.
It delivers a seamless car buying journey from research through to purchase - from ownership to vehicle renewal. Fusion maintains a consistent buying experience for the consumer both online and in-store, ensuring transparency and the eradication of data rekeying and repetition.
Greater than the sum of its parts, Fusion is a collection of NetDirector® software products, specifically designed to optimise every phase of the automotive retail journey. These products help auto companies acquire more customers for a lower cost, convert more opportunities into vehicle sales and retain more customers, generating a greater lifetime value.
Fusion connects the dots. It makes buying cars easy.