Fusion by Automotive Transformation Group | Omnichannel Retailing Solutions

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Like some of the most ground-breaking innovations in history, our solution is derived from an amalgamation of art and science. The culmination of over 350 skilled individuals spanning design, data and engineering. 20 years of automotive industry experience in the making. A new way to acquire convert and retain. The perfect blend of balance and choice. An arsenal of products proven to satisfy a consumer’s insatiable appetite for a seamless experience.

Select an audience below, to find out how we can help future-proof your brand.

The art and science of consumer experience

We believe car buying should be easy. But very often it's not.

Just 1% of consumers are fully satisfied with the car-buying experience.

The fact is the car-buying process is disjointed. It's fractured and it's outmoded.

Much of the technology that underpins the industry is disconnected, isn’t integrated or requires significant manual intervention.

Fusion from ATG is our omnichannel auto retailing platform.

It delivers a seamless car buying journey from research through to purchase - from ownership to vehicle renewal. Fusion maintains a consistent buying experience for the consumer both online and in-store, ensuring transparency and the eradication of data rekeying and repetition.

Greater than the sum of its parts, Fusion is a collection of NetDirector® software products, specifically designed to optimise every phase of the automotive retail journey. These products help auto companies acquire more customers for a lower cost, convert more opportunities into vehicle sales and retain more customers, generating a greater lifetime value.

Fusion connects the dots. It makes buying cars easy.

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We process the data you submit for the legitimate business purpose of dealing with your enquiry (we collect both email and telephone contact details in case we cannot reach you using one of these). It will be passed to our new business team and stored indefinitely in our Customer Relationship Management (CRM) system, but you can ask for it to be deleted. For more information on how we use your data and how to exercise your data subject rights please see our Privacy Policy.

Consumer Duty We enable half of the UK’s new and used dealerships to stay one step ahead of their evolving competition, courtesy of our NetDirector® Digital Retailing Suite. EXPLORE OUR RETAIL SOLUTIONS

SEO Trends We have partnered with over 20 of the world’s largest vehicle manufacturers, including Jaguar Land Rover, Kia, Mercedes-Benz and Volkswagen, ensuring even the most complex of requirements are met. EXPLORE OUR OEM SOLUTIONS

Financiers We are your leading provider of forecasting and risk evaluation software. Our Digital Retailing Suite is trusted by Finance Providers around the globe to help them maximise their yield. EXPLORE OUR FINANCE SOLUTIONS

Fleet We provide revolutionary solutions to Fleet Suppliers, granting them complete visibility of their stock and residual value. EXPLORE OUR FLEET SOLUTIONS

NetDirector® BI It’s one skill to create state-of-the-art technology solutions, however it’s another skill entirely obtaining the data to prove those solutions work. With over four billion interactions recorded across fifty countries, we are one of the industry’s key players for Business Intelligence across the globe.

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Academy and Training We want to ensure our customers are getting the most out of our products. That's why, here at the Automotive Transformation Group, we shine a spotlight on the value of ongoing support.

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To explore more of our solutions, visit our homepage. VISIT GROUP HOME

Your Trusted Digital Partner Automotive Transformation Group have been supporting businesses in times of rapid evolution for over 20 years with our first class digital, retention and data services. By combining our extensive experience and first-to-market technology with a truly omnichannel approach, we have helped Retailers, Manufacturers, Financiers and Fleet Suppliers sell millions of cars across the globe.