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Created at a time of rapid digital acceleration in automotive retail, the new group enables car makers, dealers and finance providers to grow the lifetime value of their customers, by accelerating sales, simplifying the customer journey and improving customer retention
London, United Kingdom – 20 April 2021: Two of the automotive industry’s leading retail software suppliers, Autofutura and GForces, have merged to form a new group. With the rapid acceleration of the digitisation of the automotive sales process, the companies have come together to maximise sales efficiency and improve the way consumers buy cars.
The new group, backed by Inflexion Private Equity, sees the combination of Autofutura, the global, data-driven business intelligence provider, with market leading automotive e-commerce and omnichannel supplier, GForces. It also benefits from the expertise of the recently acquired Chrysalis Loyalty business, now an integral part of Autofutura.
The first of its kind in the industry, the new group aims to connect car maker, finance provider, dealer and consumer to optimise the entire customer journey – through the provision of software and data services.
The new group will be led by two highly experienced executives; data intelligence expert Christian Erlandson as CEO and automotive veteran David Riemenschneider as Chairman. Autofutura and GForces already serve 20 of the world’s leading car manufacturers and over 9,000 dealers, across 96 countries. Headquartered out of the UK, its global presence includes offices in Australia, Canada, Germany, Vietnam, UAE and the USA.
Christian Erlandson, CEO, commented: “The digitisation of the automotive sales process is accelerating at an unprecedented pace and now is the time to combine the expertise of Autofutura and GForces. By merging Autofutura’s data intelligence insight with GForces’ e-commerce solutions, there is huge potential to support our customers in streamlining the consumer journey, accelerating sales and driving revenue from the first transaction.”
Simon Turner, Managing Partner, Inflexion, said: “The combination of Autofutura with GForces unlocks a unique and highly relevant technology proposition for the automotive retail industry, against a backdrop of accelerating change and disruption for dealers and OEMs. We are delighted to be backing this team to create such an exciting auto tech group, by merging two outstanding private businesses with a long track record of growth.”
The newly merged group was advised by GCA Altium, Headpoint Advisors, Higgs & Sons and Taylor Wessing.
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About Automotive Transformation Group
As the huge global automotive market shifts rapidly towards digitalisation, mirroring the move seen in other consumer good sectors, the Automotive Transformation Group, comprised of Autofutura and GForces, was created with a clear mission - to transform the automotive sales process.
Offering the industry’s first global and scalable solution for automated vehicle lifecycle management, we integrate data, products, services and technology across our portfolio to connect OEMs, financiers, dealers and consumers in the most efficient way possible. Driving seamless, real-time transactions, simplifying the customer journey and improving customer retention, our market-leading solutions and omnichannel platform support our customers in embracing the opportunities available through the delivery of a truly omnichannel consumer journey.
Automotive Transformation Group is the trusted digital partner for more than 20 car manufacturers in over 10,000 locations across 96 countries and currently handles a transaction every 3.5 minutes ($4.25 billion per year).
Media Contact
Mike Gale, michael@influenceassociates.com / +44 787 656 3044
James Coghlan, james@influenceassociates.com / +44 207 287 9610
