Bearsted, United Kingdom, 12 October 2022 - At a time when data is more critical to success than ever before, Automotive Transformation Group have integrated their NetDirector® SalesMaster product, the master inventory for OEMs and Retailers, with Auto Trader’s powerful stock management solution, Auto Trader Connect.
This partnership will give customers access to Auto Trader’s market-leading taxonomy and valuations data, directly within the popular NetDirector® SalesMaster inventory management system. This will help customers to maximise vehicle margin, increase efficiencies, and dramatically improve the consumer online experience.
Auto Trader Connect utilises the full scale of Auto Trader’s data capabilities. It is designed to enable Retailers to update multiple back-end and consumer facing systems with advanced vehicle data in real-time, ensuring consistency and accuracy with minimal effort, and in doing so, remove some of the biggest pain points for both consumers and retailers alike. This aligns perfectly with Automotive Transformation Group’s vision and data-driven approach to simplify automotive sales.
Greater efficiency and consistency
Greater efficiency is a major motivation for Auto Trader integrating with Automotive Transformation Group. Whilst they already provide real-time data across their NetDirector® platform, the Auto Trader Connect integration expands this further, making it easier to share accurate vehicle data across the consumer marketplace. When data isn’t shared between systems in real-time, selling channels can quickly become out of sync, resulting in inconsistencies, as well as incorrectly advertising vehicles that are either no longer in stock or have already been sold, leading to consumer frustration. These inconsistencies are often the result of Retailers having to manually update and rekey the same detail across multiple systems. The new partnership means customers will be able to create and manage stock within their current system, which will then instantly connect and sync across key selling channels, ensuring consistency, as well as significantly reducing time and effort. Omnichannel sales is a key part of Automotive Transformation Group’s product strategy and underpins the connected NetDirector® Digital Retailing Suite.
Maximised margin potential
Auto Trader Connect will also enable Automotive Transformation Group’s partners to seamlessly integrate Auto Trader’s award-winning valuations into their existing processes and systems. Based on the most comprehensive and accurate view of the live retail market, Retailers will be able to buy and price with confidence without the need to reference multiple systems. Combining Auto Trader’s valuations with the real-time capability of the Auto Trader Connect platform, Retailers can maximise margin potential by immediately responding to changes in today’s exceptionally fast-moving retail market.
Automotive Transformation Group’s customers will also benefit from the recent integration of Vehicle Identification Number Specification data (optional specification items added to each vehicle as they were built in the factory) across Auto Trader’s platforms. This enhanced accuracy will add to margin potential by enabling Retailers to price their stock using precise valuations adjusted for the exact specification of each car, as well as drive further efficiencies by including optional specification details to listings automatically. What’s more, it will improve the consumer experience by providing a more accurate and detailed advert, reducing the potential for customer complaints, negative reviews or even returned vehicles due to inaccurate descriptions.
Commenting on the partnership, Automotive Transformation Group’s COO, Simon Upton, said: “We provide solutions to OEMs, Fleet Suppliers, Financiers, and a broad range of franchised and independent Retailers, spanning 86% of the top 200 dealer groups in the UK. We’re committed to providing them with the tools and services they need to drive efficiencies across their businesses. For that reason, partnering with Auto Trader and integrating Connect across our platform was an easy decision to make; the complementary product is perfectly aligned with our master inventory strategy, further enhancing the depth and accuracy of data, and I’m confident will prove invaluable in delivering stronger profits for our partners, as well as an enhancing the online consumer experience for their customers.”
Meanwhile, Auto Trader director, Ed Hummel, added: “We believe that data has never been more important for success, as experience alone is not enough to keep pace with today’s incredibly fast-moving market. We developed Auto Trader Connect to help retailers move away from outdated and inefficient technology, and to put them in the strongest possible position to not only navigate current market conditions, but to win in them. We’re delighted that Automotive Transformation Group have recognised the huge value of the platform and have unlocked its full potential for their partners, enabling them to benefit from real-time data sharing, and the accuracy of our taxonomy and valuations data. We’re excited to be collaborating with Automotive Transformation Group and integrating our products together will provide great value to Retailers and consumers.”
The first phase of Auto Trader Connect, Retail Essentials, is available to Auto Trader’s retailer partners as part of all core advertising packages as standard. Such are the benefits of the new solution, circa 130 third-party system providers have integrated it into their platforms since its launch in January of this year, enabling over 5,000 retailers to benefit from real-time data sharing.