Celebrating our AM Award-winning Customers of 2022 

We’re celebrating the Automotive Transformation Group customers who were lucky enough to win an award at this year’s prestigious AM Awards Event 

  • This year’s AM Awards Event took place last night, selling out The Park Plaza, Westminster Bridge 
  • 12 of our customers took home well-earned trophies, and a further 4 received honorable mentions 
  • Highlights included Sytner Group’s Community Hero Award, Kia UK who secured Manufacturer of the Year and Lookers in the franchise category, who went on to dominate… 

Bearsted, United Kingdom, 13 May 2022 – It was a pleasure to be reunited with so many key players within the Automotive Industry at this year’s AM Awards Event, last night. Held at a new location, selling out The Park Plaza, Westminster Bridge, we were delighted to witness a variety of Automotive Transformation Group Customers receive well-deserved trophies and commendations for their efforts during this last year.  

Winners included, but were not limited to, Sytner Group, who secured a Community Hero Award after increasing their yearly donation to long-term charity partner (Ben); Lookers, one of our SalesMaster customers, who dominated across the board, winning Leasing Operation of the year, Online Consumer Experience of the Year (Franchise), and Business Leader of the year; Kia UK, who scooped up New Car of the Year and Manufacturer of the Year; and also, Marshalls Hyundai Gloucester, who for a second year running topped the list for Best in Customer Service

We were also delighted to see commendations awarded to Frost Cars, who were runners up for the (Independent) Online Consumer Experience of the Year award and LSH Auto who were runners up in the Leader in Diversity and Inclusion award, a new category for 2022. 

We’d like to congratulate all those shortlisted for this year’s AM awards, and thank all of the incredible Automotive Transformation Group customers, (both winners and those who missed out) for their continued support. We hope to see you at next year’s event, and look forward to providing you with the data and insights necessary to help you get there. 

A full list of Automotive Transformation Group Winners, along with the highly commended, can be found below: 

Community Hero Award   (Sponsored by AutoProtect Group) 
Winner: Sytner Group 

Online Consumer Experience of the Year – Franchised    (Sponsored by Shell Lubricants) 
Winner: Lookers

Online Consumer Experience of the Year – Independent   (Sponsored by Oodle Car Finance) 
Highly Commended: Frosts Cars 

Leader in Diversity & Inclusion   (Sponsored by Assurant) 
Highly Commended: LSH Auto 

Leasing Operation of the Year     
Winner: Lookers Vehicle Solutions

Franchised Workshop of the Year   (Sponsored by Bumper) 
Winner: Marshall Mercedes-Benz South Lakes     

Best in Customer Service     (Sponsored by LTK Consultants) 
Winner: Marshall Hyundai Gloucester 
Highly Commended: Lookers Northallerton Volkswagen  

EV Dealership of the Year (Sponsored by carwow) 
Winner: Marshall Volkswagen St Albans     

New Car of the Year  (Sponsored by Supagard) 
Winner: Kia Sportage     

Franchised Dealership of the Year  (Sponsored by Auto Trader)  
Winner: Steven Eagell Lexus Cambridge     

Dealer Principal/General Manager of the Year (Sponsored by EMaC) 

Highly Commended: Graham Etherington, head of business, Marshall BMW MINI Motorrad Grimsby & BMW Scunthorpe 

Dealer Group of the Year (up to 10 sites) (Sponsored by PIB Insurance Brokers) 
Winner: Waylands Automotive 

Supplier of the Year     
Winner: CitNOW     

Manufacturer of the Year  (Sponsored by Keyloop) 
Winner: Kia UK     

Business Leader of the Year   (Sponsored by Premia Solutions) 
Winner: Mark Raban, CEO, Lookers 

Photo Courtesy of AM Online


About Automotive Transformation Group

As the huge global automotive market shifts rapidly towards digitalisation, mirroring the move seen in other consumer good sectors, the Automotive Transformation Group, comprised of Autofutura and GForces, was created with a clear mission – to transform the automotive sales process.

Offering the industry’s first global and scalable solution for automated vehicle lifecycle management, we integrate data, products, services and technology across our portfolio to connect OEMs, financiers, dealers and consumers in the most efficient way possible. Driving seamless, real-time transactions, simplifying the customer journey and improving customer retention, our market-leading solutions and omnichannel platform support our customers in embracing the opportunities available through the delivery of a truly omnichannel consumer journey.

Automotive Transformation Group is the trusted digital partner for more than 20 car manufacturers in over 10,000 locations across 96 countries and currently handles a transaction every 3.5 minutes ($4.25 billion per year).

Media Contact

Mike Gale, michael@influenceassociates.com / +44 787 656 3044

James Coghlan, james@influenceassociates.com / +44 207 287 9610