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Welcome to the first Automotive Transformation Group Update of 2024, where we’re about to give you another whistle-stop tour of everything you might have missed over the last few months.
Amplifying customer lifetime value
We recently announced the launch of our all-new Retention Managed Service, courtesy of Retain Automotive. The service is designed to help NetDirector® Retain users, optimise their customer outreach efforts by offering a more consistent engagement method that lasts throughout their payment term and beyond.
The service works in perfect harmony with NetDirector® Retain, personally following up with customers after they’ve been sent bespoke upgrade offers in line with their affordability, current vehicle and typical upgrade paths. Read the press release to understand how this service can increase your sales conversion rate by as much as 52%.
Transforming leads into loyalty
The first quarter of 2024 marks significant progress in refining our Convert offering, a key component of the Fusion suite. Developed in collaboration with our partner MadDevs, this consumer-centric, world-class engineering product is set to hit the market after an early adoption phase in Q2. If you’d like to receive a demo of the full Fusion suite, you can do so here.
NetDirector® Auto-e enhancement delivers a 64% higher conversion rate!
Given the challenges of tight stock levels and fluctuating prices, our teams are looking for new ways to increase the quality and quantity of hyper-relevant leads delivered via the valuation widget on our website. Through user testing, we've identified email as the most effective communication field to add to your contact form (more effective than phone numbers and names). During a pilot carried out with a select number of clients, we found by encouraging consumers to leave their email address on a lead-gen valuation form, the conversation rate increased by an impressive 64%.
Speak to a member of the team today about the new functionality available in the valuations area of the website, allowing you to find the sweet spot between obtaining the right level of information and the right conversion rate.
Performance Max Campaigns
Stay ahead with our Managed Service Teams, who are at the forefront of the latest trends in PPC, SEO, and digital marketing.
Soon, Performance Max Campaigns will become a must-have across all accounts currently running Pay Per Click (PPC) ads. This new campaign type is built around your desired audience and assets. It uses Machine Learning to generate the best performance based on your specific goals, offering increased reach, awareness, engagement and conversions across Google Channels. Our Managed Service Teams are already working with customers to implement Performance Max Campaigns to simplify campaign management and deliver optimised results so get in touch with a member of the team if you’d like a PPC specialist to walk you through how this new campaign can work for you.
We are also currently BETA testing new 'Performance Max Campaigns with Vehicle Feeds' during the next Quarter. Due to be released in the UK towards the end of the year, they enable the hyper-targeting of interested customers based on their previous vehicle views, and we’re currently testing their effectiveness for ATG customers! If you’d like to take part in the BETA testing for this feature, connect with our team.
New Retention integration landing soon!
Our My Account feature, now integrated into the fully upgraded NetDirector® Auto-e platform, continues to impress consumers, with 12.2% of digital transactions occurring through this channel.
As more functionality is introduced like our retention software integration landing in Spring 2024, consumers can expect a personalised experience that translates into a higher conversion rate. Soon, consumers will be prompted to value their existing vehicles within My Account, receiving tailored upgrade offers from our award-winning NetDirector® Retain product.
For more information on our user account feature, including its cost-effective automated marketing capabilities, contact your Account Manager or the Client Services team.
A game-changer for vehicle advertising
Finding a way to present large inventories efficiently can be a challenge, especially when multiple vehicles share identical details. Not only does it mean a lot of scrolling for consumers, but it diminishes the sense of urgency and impacts transactional enthusiasm. In response, we're excited to unveil our new Inventory Grouping feature, designed to transform the way you present your extensive vehicle collections.
With Inventory Grouping, you can bundle similar vehicles into 'groups,' consolidating them into a single listing tile with clear colour variations. This streamlined presentation not only enhances the consumer's sense of urgency but also reduces scroll time on the listing page. Now, a single tile offers a comprehensive snapshot, while the Vehicle Detail Page (VDP) allows users to seamlessly select their preferred colour, mirroring the user experience of traditional volume sales commerce sites.
Upgrade to the latest version of NetDirector® Auto-e to leverage the power of Inventory Grouping and revolutionise your vehicle advertising strategy. You can also elevate these images using AI-enabled videos courtesy of Phyron. Contact our team to schedule your upgrade and stay ahead in the competitive automotive market!
Don’t forget you can now access the expertise of our Client Services team through our Help Centre as well as a vast range of other helpful resources including SEO tips, User Guides and FAQs. You can also get access to all of the latest product updates and industry insights through our company page on LinkedIn.
