Bearsted, United Kingdom, 13 April 2022 – Santander Consumer Finance (SCF) has partnered with leading automotive ecommerce specialist Automotive Transformation Group to deliver Gateway3Sixty, a new bespoke renewals platform which will allow UK retailer partners to engage with customers in a new and exciting way.
The platform takes SCF’s renewals proposition to the next level of insight, intelligence and sophistication, adding value to customers and retailer partners.
Gateway 3Sixty is available to SCF-supporting retailer partners free of charge. The platform will deliver a renewals strategy that drives business growth, sustainable profit and customer satisfaction whilst allowing retailers to remain in control. The enhanced technology provides retailers with intelligent propensity and parity leads, as well as a direct to customer communication tool allowing retailers to contact customers at the right time, with the right offer.
Andy Green, Director of Marketing & Innovation, SCF said “The commercial value of retaining customers in the long term is proven, which is why we are pleased to have partnered with Automotive Transformation Group. Their experience teamed with ours, has helped create the new platform to further enhance our market leading renewals proposition, improving customer experiences and loyalty, whilst helping our retailers grow.“
Matt Sandom, Sales Director, Automotive Transformation Group, said “Enhancing efficiencies and streamlining the customer journey is at the core of the solutions Automotive Transformation Group provides. Together with Santander Consumer Finance, we have developed a system that allows retailers to optimise their renewals strategy and bring maximum value to their business and their customers, helping make their ecommerce operations seamless.”
About Automotive Transformation Group
As the huge global automotive market shifts rapidly towards digitalisation, mirroring the move seen in other consumer good sectors, the Automotive Transformation Group, comprised of Autofutura and GForces, was created with a clear mission - to transform the automotive sales process.
Offering the industry’s first global and scalable solution for automated vehicle lifecycle management, we integrate data, products, services and technology across our portfolio to connect OEMs, financiers, dealers and consumers in the most efficient way possible. Driving seamless, real-time transactions, simplifying the customer journey and improving customer retention, our market-leading solutions and omnichannel platform support our customers in embracing the opportunities available through the delivery of a truly omnichannel consumer journey.
Automotive Transformation Group is the trusted digital partner for more than 20 car manufacturers in over 10,000 locations across 96 countries and currently handles a transaction every 3.5 minutes ($4.25 billion per year).
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