Since our last update in June, we’ve seen a lot of activity from product enhancements and award wins to sponsorship announcements and even landmark launches. So, we thought it was about time we took you on another whistlestop tour of everything you might have missed.
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In June we won our second Car Dealer Power Award for Best Website Design for Franchised Dealers. We were also highly commended for Consumer Lead Generation – an award particularly close to our hearts because it encompasses technology from across The Group including retention and a wide range of commerce features from valuations and live chat engagement to other aftersales activity.
However, we weren’t the only brand to secure an award this quarter… Santander Consumer Finance won Best Use of Technology at this year’s Credit Strategy Car Finance Awards. This was a fantastic achievement that leveraged their Customers for Life renewal process and our NetDirector® Retain technology, taking retention rates to new heights. Meanwhile, Mercedes-Benz Oman also secured a win for Digital Customer Experience at this year’s global MB General Distributor (GD) Awards ceremony. This was a testament to four years of technological evolution between the Automotive Transformation Group and the Oman team.
Mercedes-Benz Oman were also the first GD market to launch our configurator, allowing consumers to bring their ideal vehicles to fruition. They can experiment with every trim, every paint, and every interior without having to step foot in the showroom. This is an exciting milestone in our collaboration with Mercedes-Benz General Distributors and we look forward to more markets going live with the configurator throughout the remainder of FY23.
June also saw many Retail customers implement our all-new MyAccount feature following the success of its recent pilot and it’s a joy to see the feature continue to produce impressive results.
This connected user account proves consumers are more than willing to share data in exchange for a more personalised buying experience, with as much as 64% of transactions now being made using an account. It also encourages targeted intervention between the Retailer and consumers. It not only lets the consumer know when their favourite vehicles have changed in price and are no longer in stock. It also notifies them when they are back in stock or when similar vehicles become available.
Stay tuned as we release more insights surrounding our MyAccount feature over the coming months. If you’d like to know more about its commercial value, be sure to get in touch with your Account Manager or submit an enquiry through our helpdesk.
Following on from our June update, valuations continue to play a big role in our commerce strategy as we look to optimise both the quality and quantity of hyper-relevant leads delivered through your sites.
Not only have we recently introduced Valuations Lite as an alternative for Retailers and OEMs who aren’t fortunate enough to be able to rely on a valuations provider, but we’ve also introduced device fingerprinting.
Device Fingerprinting allows us to optimise the quality of online valuation leads by assigning an ID to a user. This can be used to identify that user at a later date and ensures they only submit leads within our daily threshold. As an enhancement, this is not provider dependent and is open to all markets, so if you’d like to learn more, be sure to contact a member of the team today.
It’s no secret that Phyron offers both brand consistency and operational efficiency, but we’ve taken things one step further by integrating Quality Assurance into the process.
All AI-generated videos and imagery can now pass through our QA service, allowing us to further elevate your brand. We’ve had the privilege of integrating this with Toyota South Africa to ensure meticulous quality control across their vehicle stock, so if you’d like to take advantage of QA, let your Account Manager know or submit an enquiry via our Help Centre.
On July 31st, the Financial Conduct Authority implemented new rules surrounding the financial protection of consumers. These are regulations are known as Consumer Duty.
Over the last two months, we’ve been sharing our recommendations for Retailers who want to take the necessary steps to better support their consumers, from reader-friendly finance product pages to support pages featuring independent sources that can help during times of need. These recommendations also include our credit eligibility calculators created in collaboration with CapHPI, which help consumers understand their chances of credit approval. We’re also reminding customers to make their Complaints policy, as well as their terms and conditions easy to understand and clearly sign posted on their website.
We strongly encourage anybody who hasn’t thought about Consumer Duty, to get in touch with our support team to learn more about what we can do to help.
If you have any questions about the updates mentioned above, we’d love you to get in touch via our newly renovated help centre!
This has been an exciting initiative for our support team who are undertaking various opportunities for improvement. The redesigned help centre allows our customers to get in touch regarding about any and all products from a central location. You can also submit enquiries directly to the support team, and access all of your enquiry history, as well as User Guides and product FAQs.
Check out the new Help Centre here!
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