OEM Solutions

We are 100% committed and focused on driving the automotive industry forward. We work with many of the world’s leading car brands and dealers, including Jaguar Land Rover, Kia , Mercedes-Benz and Volkswagen, serving over 10,000 locations across 96 countries. Using our unrivalled in-house data, insight and technology expertise, we forge next-generation technology and software supporting them in delivering superior digital experiences to today’s connected consumer, handling millions of transactions daily and over $4 billion per year. 

Whether it’s connecting vehicle and consumer, serving the right offer at the right time to the right customer and then facilitating the seamless transition from one vehicle to another, or providing new, personalised services, or, creating a fully end-to-end automotive ecommerce platform, we have the right, flexible and scalable solutions for your business, to enhance the efficiency, quality, speed and commercial return of your operations. 


Digitalisation is altering the automotive sales landscape forever. At the cusp of this evolution, the Automotive Transformation Group is one of the first companies in the world to deliver on the promise of omnichannel retailing, blending the physical and virtual worlds for a fully integrated journey. 

Our solutions make it easier for car brands and dealers to sell more vehicles and making the whole buying process simpler, more transparent and enjoyable for consumers. The seamless, real-time customer journey experiences which our platforms enable also leverage higher lead conversion results and overall customer satisfaction levels, both supporting your bottom line. 

Within the Group, GForces, one of the world’s leading auto ecommerce providers, offers customers the scope to connect online and offline buying journeys through its multi-award winning NetDirector® platform. Putting the power in the modern car buyer’s hands, its ecommerce and in-showroom technology solutions, connecting both consumer and dealership, deliver a truly omnichannel experience, enabling a seamless and enjoyable transition from the home to showroom or anywhere in between. 

Autofutura, the industry’s leading data, insight and customer loyalty solutions provider, meanwhile, connects car makers, dealers and funders to deliver an improved customer journey at every level, including making it simpler for car buyers to research and purchase their next car, while also managing vehicle portfolio risk. 

Vehicle Data Management

GForces’ Vehicle Data Manager (VDM) enables the creation and ongoing maintenance of a fully structured, bespoke vehicle dataset using OEM vehicle information. The purpose of which is to support your business in optimally managing your inventory, as well as enabling a smoother consumer purchasing journey.

The platform can be integrated with factory order and inventory management solutions to provide an incredibly accurate and precise vehicle description. Flexibility in its approach to data structure allows VDM to consume vehicle data with ease, using specific OEM proprietary terms, descriptives, and coding structures to create the most accurate representation of a vehicle for a consumer.

VDM can also support the addition of other elements to further enhance the description of a vehicle for sale, including factory fitted options, accessories, brand imagery and, brochures. Once integrated into the OEM’s systems, this highly embellished data is then available within the full Automotive Transformation Group software product set, allowing it to be seamlessly integrated by the OEM and their other suppliers and partners into other software projects running off of vehicle data.

Digital Inventory Presentation 

Our Digital Inventory Presentation suite integrates with world renowned data providers, ensuring the highest quality visual experience to consumers and delivers the data integrity that OEMs need to transact online. Our inventory management tools are trusted by global manufacturers to display billions of pounds worth of new and used inventory serving millions of automotive purchasers globally.  The platform is underpinned with access to an industry leading Business Intelligent infrastructure allowing you to have a conversation with your inventory based on consumer engagement. 

Residual Value Management

The Automotive Transformation Group is one of the foremost global providers of residual value forecasting software in the automotive industry. 

More than any other company in the sector, we understand the critical role residual values play in the success of your business and the need to continually balance competitive pricing with risk.  

Risk evaluation is critical to any provider of finance or leasing products involving a residual value, and accounting practices mandate that provisions are made against potential asset risks where these can be accurately valued. Recalc helps funders comply with their accounting obligations quickly and easily, using a proven, independent and auditable approach on every level. 

Providing detailed, segmented analysis of your portfolio, Recalc helps to identify pockets of risk and support commercial decision making and financial provisioning. The platform can also act as an expert assessment tool ahead of the acquisition of any new vehicle stock, by giving accurate, real-time data on the correct price to pay. Supported by experts in the field of portfolio management, the team can provide any level of detail required by each specific customer. In combination with Forecast, it forms part of a risk management toolkit for your portfolio. 

Forecast is used by many of the world’s leading providers of finance and leasing to deliver accurate, consistent and proven residual value forecasting. It puts the power in your hands by providing a clear, instant picture for setting residual values, thereby protecting you from the risk of pricing anomalies which can erode profitability. 

The Forecast solution gives a structured, auditable method for creating residual values based on market values, taking into account specific portfolio and trading considerations, as well as Recalc insights for a truly informed, real-time view. 

The leading-edge platform also includes an unrivalled MI Suite to deliver in-depth reporting and benchmarking capabilities. Data transfer can also be automated, reducing valuable time and effort expended on manually reviewing residual values, as well as eliminating any potential for human error. 

Forecast can be tailored to bespoke client requirements and naturally, is supported by an industry-experienced team who understand the critical relationship between risk and profit and their importance for the bottom line of any business. 

Business Intelligence

With over 4 billion interactions recorded in more than 50 countries, we are one of the most established players for Business Intelligence in the global automotive industry. Our flagship solution – NetDirector® BI – is used by leading car manufacturers, agencies and consultancies to support top-tier, real-time operational decision making.   

The car buying process is a complex and multi-faceted journey. To ensure optimum data tracking and analytics, NetDirector® BI looks beyond traditional models and instead focuses on consumer behaviour and their interactions over extended periods. 

To make your data lake work reliably, seamlessly and securely, we run with several state-of-the-art Amazon platforms, taking care of everything required to run and scale your operations with high availability.  And because the world never stands still, we can also make it easy for you to collect, process, and analyse real-time, streaming data for timely insights and react swiftly accordingly, wherever you are in the world. 

Customer & Finance Retention 

In today’s increasingly digitalised automotive industry, businesses need the right data, at the right time, in the right place, in order to make informed, timely commercial decisions to optimise profit and customer satisfaction levels and stay ahead of the competition.  

There has never been more consumer choice or convenience in the sector. As a result, the need to retain and grow customer loyalty at brand, dealer and funder level has become even more paramount. As a Group, we offer some of the most advanced retention and data insight solutions available anywhere to drive your business forward. 

P360 – This innovative solution help OEMs and funders to deliver leads into their network, identifying which customers should be contacted and when for optimal retention and ultimately satisfaction.     

By enabling customers to upgrade their vehicle more frequently, the win-win commercial benefits are numerous. Firstly, retention rates increase. Secondly, sales volumes rise for both the OEM and the dealer. And lastly, the yield improves for the funder. 

Refined over many years, P360 benefits from the power, robustness and security of Oracle, providing a fully secure data environment, in which financial calculations can be performed instantly and at scale. It is supported by state-of-the-art vehicle data management capabilities, operating with unique proprietary technologies to bring data to life for optimal performance.  

The P360 platform includes C360, a direct-to-consumer app which puts the customer at the heart of any transaction. It offers interactive finance calculations, allowing customers to enter their preferred package parameters in their own time, before progressing their purchase with a dealer, be it offline or online.   

Our second solution is Key2Key which gives retailers the power to identify and tailor a bespoke new vehicle package for a customer in seconds. Making optimum use of existing rates, discounts and incentives, the system seamlessly calculates the lowest cost-to-change solution available – based on their budget. 

The car buyer wins by upgrading their car for less than they probably expected, while the dealer receives leads with significantly higher conversion rates – all supported by an intuitive dashboard which provides a clear side-by-side comparison of existing and new deals to present to each customer. 

Delivered as a Software-as-a-Service (SaaS) application, it can be rapidly configured and scaled from a single dealership’s marketing function, right up to an entire dealer network or territory, regardless of language or data constraints. Delivered via its powerful toolkit, it offers innumerable data-mining, campaign management and incentives distribution capabilities in a single platform. Alongside it, the integrated Business Rules Engine enables powerful automated digital marketing and lead distribution. Customer convenience is also assured thanks to Personal Landing Pages, allowing them to interact with offers in a single place at their own pace.   

It is also integration-ready with APIs that can be configured to integrate with any DMS, LMS or website. 

Managed Service 

Whether starting from scratch or expanding a well-established digital presence, our Managed Service solution enables automotive retailers to perform at their best.  

The digital landscape is continuously evolving. To enable your business to stay ahead, the Managed Service is used to accelerate the performance of your digital platform, through cross-channel disciplines to drive traffic and lead conversion. 

Tailored specifically to deliver on your key objectives and resolve the digital challenges you face the omnichannel focused solution comprises five key aspects: SEO, Content Management, Site Optimisation, UX and Conversion. 

The Automotive Transformation Group

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